Kerala, with the assistance of the World Bank, will establish agricultural marketing outlets

Kerala, with the assistance of the World Bank, will establish retail chains across the state for value-added agricultural products as part of the 'Kera' project, a part of the project's focus is on the modernization of the agriculture sector with a concentration on micro, small, and medium-sized enterprises. The project also aims to encourage startups that can assist small-scale farmers. Its objective is to expand marketing channels for value-added agricultural products, especially in terms of export.

This project will have a budget of 2,109 crore rupees, with 1,400 crore rupees in assistance from the World Bank, and the remainder will be contributed by the state. The comprehensive project proposal has been prepared by the Department of Agriculture, and a project management team has been established. It is hoped that the implementation of this project will address various challenges in the state's agriculture sector, such as storage of produce and the production and export of value-added products.